Channel 4 to air programmes on YouTube

16th October, 2009

Channel 4 has become the first broadcaster to make full TV shows available via YouTube, the Google-owned video site.

Some current shows will also be available, as will 3000 hours of archive programmes. Channel 4 and YouTube will share ad revenues generated by the content.

C4's outgoing CEO Andy Duncan confirmed the deal, saying:

"Making our programmes directly accessible to YouTube's 20 million UK users will financially benefit both Channel 4 and our independent production partners and help bolster our investment in quality British content. It demonstrates our ability to strike dynamic commercial partnerships to help underpin our future as a commercially funded, not-for-profit multi-platform public service network".

You will find shows appearing on YouTube from early next year and it is likely that ITV will follow suit according to outgoing ITV boss Michael Grade.

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