Icon Digitally Resurrected

22nd September, 2009

I was looking for a suitable advert to talk about this week and came across this very clever ad on Youtube!

Allan Gray Investments in South Africa has launched a television commercial imagining what James Dean may have gone on to achieve had he not died at the age of 24.

'Legend' depicts the life of James Dean as it might have been if he?d survived his car crash at the age of 24, going on as a horse whisperer, racing driver, director and humanitarian. A South African actor who underwent two months of coaching to play Dean throughout his life in the spot. A combination of makeup, prosthetics, body doubles and CG face replacement helped bring the legendary actor to life. "Given more time, imagine the possibilities".

A simple message, a great concept and a big budget to play with.


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