Watchout for the Panteater
6th July, 2009
Fairtrade' Pants to Poverty underwear brand is running a viral campaign to raise awareness of how the misuse of pesticides is injuring farmers who supply cotton to make underwear.
According to Pants to Poverty there are more than 12 million ‘bad pants' in the UK containing traces of the banned pesticide Endosulfan. The viral campaign informs that Endosulfan is responsible for poisoning and killing 20,000 farmers in the developing world every year. A serious message delivered in a broadly funny (dark but funny) way.
On 7 July there was a global 'Pants Amnesty' hosted by Pants to Poverty in 16 countries and participants were invited to swap their bad pants for a pair of fairtrade, pesticide free ones.
As viral campaigns go it is quite long at around 3 minutes but definately worthy of a mention here.